How To Do Youtube Keyword Research
You can directly type into YouTube Search box for autocomplete to find popular long-tail keywords directly from YouTube. What is YouTube’s autocomplete service? YouTube’s Autocomplete service is a technical term for the search suggestions you see when searching on YouTube. This service is designed to speed up your search interaction by trying to predict what you are looking for on YouTube. Here is the AMAZING thing! These suggestions are predictions based on the most popular search terms related to what you type into the search box. And the best part is that these predictions (suggestions) come from real people searching on YouTube. So YouTube tells you exactly which search terms (keywords) are most popular. No more guesswork, period.. Each time a search term is entered, YouTube returns a list of predictions (keywords and long-tail keywords) about what it thinks you are looking for. Keyword Tool Dominator then simply saves all these predictions and presents them to you.
YouTube is the second largest search engine in the world after Google. By typing some keywords into the YouTube search box, you can research keywords relevant to your niche and find neighboring keywords so you can optimize your content strategy on YouTube. Why are YouTube keywords important? Any successful YouTube strategy starts with the right keywords. BUT the majority of YouTube videos are not created this way. YouTube is halfway between a search engine and a social network, so it’s important to consider both aspects of each video. When YouTube users search for videos, just like Google, YouTube populates the search results based on a number of signals. Some of the most important are the video title, the video description, the video tags, and the channel on which the video is published.
Of course, there are many other ranking signals, including the quality of the video, which YouTube derives from click-through rate, viewing time, and engagement. But it all starts with the search term and how that term fits with the video’s text elements. Video keywords are especially important if you do not have a lot of subscribers, as you rely heavily on the search behavior of users on YouTube itself or Google to find your content. If you are on the other end of the spectrum and have thousands or even millions of subscribers, you rely less on keywords to grow your subscriber base – keywords still play the most important role. So basically, every YouTuber or YouTube marketer needs to carefully consider which keywords they want their video to rank for at every stage.
How can you use YouTube keywords in your video strategy? The best mental model for preparing your YouTube keyword strategy is to look at it through the lens of SEO (search engine optimization). With an SEO-focused content strategy, you traditionally research keywords and then write the articles that target those keywords. The same approach works just as well for YouTube.
By researching the keywords first, you gain an understanding of user behavior and what people in your niche are actually searching for. Once you know this, you can plan your video production much more effectively because it’s based on data insights, not just opinions and intuition.
After all, there’s no point in using keywords that no one is searching for! The first thing you should do is start with a broad search. For example, this search for “real estate.” By starting with a broad search term, you can find other search terms that mention the same keyword. This will very quickly give us good information about what keywords we should use in our video. For example, let us say we are a real estate agency that has produced a “market update” video about the state of the real estate market over the last month and where there might be good opportunities for investment. It would make more sense to use the keyword “real estate investment” in the title, description and tags than “real estate market” because it has almost 4 times the search volume.
In a competitive industry like real estate, such adjustments to your video titles, descriptions and tags make all the difference. That’s what makes the YouTube Keyword Tool such a valuable resource. How can you optimize existing videos? If you have already published a lot of videos, do not be afraid to optimize them.
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