How To Write YouTube Titles And Descriptions. FutureUniverseTV Presents Practical Ways To Boost Your YouTube SEO Rankings.
Here are some tips for writing titles and descriptions that will help you rank higher. In this article, we will discuss the second of three parts of a series on optimizing YouTube for search engines. Do you have any idea why some YouTube search results seem to be more appetizing than others? The same is true for your customers, prospects, and potential business partners.
In order to attract viewers to your YouTube videos, how should you create the titles and descriptions? The next step will be to write a title for your video and a description for your video after you have identified your most powerful keywords. First, I would like to provide some general tips regarding keyword implementation. The best keyword tip is to focus on the user. A major focus of Google’s search engine is on the intent of the searcher, rather than keywords alone. Increasingly, it is able to understand semantic meanings.
As an example, Google knows the term “flowers” is likely to be relevant in an article containing the word “gardening,” whereas this does not apply to television. As a result, using the appropriate single words is no longer as important as providing context around them. It is imperative that writers today focus less on keywords and more on the actual meaning of these keywords.
Keep a natural tone. Incorporating keywords and phrases into the content of a webpage should be a natural process. Writing for people is more important than writing for search engines, and it is crucial that your copy can easily be digested by them. The keywords should not feel or sound forced if they feel or sound forced. Among the most important tags for search engine ranking is the title of a YouTube video. The first line of text in Google’s search results is clickable, so it should be treated as an advertisement that describes what the video will include. The title of a YouTube video can be 65 to 70 characters long (including spaces).
The title of the video should be written so that it is clear what the video is about even when it is displayed out of context. The structure of the sentence should be similar to that of a phrase. There is no need for it to be a complete sentence, but it should not be a string of keywords separated by commas. Where possible, use conversational keywords (for example, “What is the best way to make a cake?”). A bolded version of the words that match the search query will appear. Make sure that the primary keyword phrases appear at the beginning of the title. You should provide the keyword to the search engine spiders as soon as possible as they scan from left to right. The name of your company should be included after the title, followed by a pipe bar or hyphen (not required, but a good practice).
You should use your company name consistently throughout all videos and on your website. In search engine results, the description appears below the video title as the few lines of text. The description helps searchers determine whether the video is relevant to their search query by providing an overview of the video. On YouTube, the description appears beneath the video title. A YouTube description can contain a maximum of 5,000 characters. Typically, YouTube displays 150-170 characters of the description, and the viewer must click “See More” in order to view the full description. As YouTube cannot “watch” your video to determine its content, it cannot find it.
SEO requires high-quality, relevant copy in the description. The space provided here can be used to include keywords (words matching the search query will appear bold), an outline of the video, and even an abbreviated transcript. You will only see 150 characters (including spaces) of your YouTube description (up to 5,000 characters) in search engine results.
You should provide a general summary of the video in your first 150 characters so that searchers can determine whether the video matches their search query. The primary keyword phrases should be placed at the beginning of the description as far as possible. It is recommended that you include the URL of the website in the first 150-170 characters of your video if you wish to encourage your viewers to visit the website following their viewing of the video. Rather than repeating video titles, descriptions should complement them. Your company name should be included in the description, particularly if the title does not include it. Use this space to include the location (city, state, other regional keywords).
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